SMS Numbers Speaking - Idea Star Singer Losing its Popularity
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Idea Star Singer, the reality music show in Asianet is considered to be the most popular reality show in Malayalam. The grand finale of Season 5 was on 24th of September. Kalpana Ragavendra from Chennai, who had the minimum SMS won the 1 crore worth villa. Now this show has entered its sixth season now. 
Is ISS losing its charm? If you compare the SMS received (a yardstick of popularity of these kinds of reality shows) by the five finalists of season IV and season V, it clearly shows that people are getting smarter and sending less SMS.
See below the screenshot of the number of SMS the finalists got in Season IV finals, that is close to 3,00,000 (this screenshot was taken almost 30 minutes before the phone lines were closed for voting).
Now see the screenshot of this years final almost 20 minutes before the phone lines were closed for voting. A total of 1,80,000 SMS! A reduction of 40% SMS compared to last year.
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Don’t these numbers speak for themselves? Don’t these numbers tell us that people are losing interest in this high power melodrama? What do you guys think?
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3 Comments:
I think they should just stop ISS. The whole show is melodramatic and most of these winners pursue careers outside singing. It is soon turning out to be a publicity gimmick. That said, appreciate that a lot of companies are making crores every week from this show. Looks like it's here to stay.
For the SMSs, I agree that people are losing interest in this drama. Nobody really knows where these numbers are coming from and whether your SMS vote really counts. Beats me why I should send some stranger an SMS vote spending my money - because I want some particular person to live in a villa? I don't get it.
Anjana
y waste time analyzing the popularity of a stupid show?
ya back to back, its jus boring, i never followed ths, but was a real fan of the Amritha Super Star - it really changed the face of reality shows in mallu tellys, keeping in mind that Gandarva Sangeetham was the frst one.. Now tat the blogger has shown some very intrestng data, i wud second him, ths s no better than any other tv series..
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