BCCI and Indian Cricket - What Story Comes to Mind?
This post is written by my friend and guest blogger Karthikeyan Chandran. He blogs at Glocal View
From Times of India:
NEW DELHI: It may seem hard to believe, but it's true. There are no takers for the Indian cricket team's Jersey Logo.
In a huge setback for the richest cricket board in the world (BCCI) - which had floated the tenders for the logo on November 2 - the last date of submission (November 24) has arrived, with not a single bid being tendered.
This sudden apathy of India Inc could be due to lack of interest in the overexposed game and also because of the high base price being demanded per match.
BCCI is seeking Rs 3 crore for each Test, ODI and T20 match. From 170 international matches India are expected to play in the coming four years, BCCI was hoping to raise at least Rs 510 crore from the deal. Of course, the bid amount would have been much higher.
hmm....what story comes to mind reading this??????
Originally published here.)