Friday, June 09, 2006


This advertisement appeared in the back cover of the schools notebooks sold on at Kerala Secretariat Staff Co-operative Society No 2620(thanks to Thanal I came to see this). Advertisement is by a government agency – Kerala State Pollution Control Board (KSPCB). For those who don’t know Malayalam here is the translation of it.
Burning plastic covers and bottles is not dangerous but it is a necessity.

Plastic bags are produced from polyethylene, polypropylene and polystyrene. Plastic Bottles (PET Bottles) are made from polyethylene teraphalate. Ingredients of these chemicals have only carbon, oxygen and hydrogen. Burning these chemicals produce carbon dioxide and water.

When plastics contains chlorine (like PVC) are burned unscientifically then only poisonous gases like dioxins are released.

Plastics dumped into the environment pollutes it
So reuse it. Or give it to someone who reuses it. If you can't even do that simply burn it.



“Ingredients of these chemicals have only carbon, oxygen and hydrogen”. There are hundred of organic compounds having just carbon, oxygen and hydrogen in it and highly poisonous. Take for example Benzene(C6H6). It has only carbon and hydrogen. Can the director of KSPCB please inhale this and prove the theory that any organic compound having oxygen, carbon and hydrogen is safe for human health?

Canadian Institute for Environmental Law and Policy (
CIELAP) in its study has found that “burning plastics at home or cottages cause release of cancer causing dioxins, furans, poly-aromatic hydrocarbons, benzene, heavy metals and other pollutants into air. These harmful products fall back to earth and contaminate plants, soil and water”.

US Environment Pollution Agency (
US EPA) in 2002 reported that burning of plastics in backyard is the largest source of dioxin and furan emission in US.

Researchers also found that toxic compounds inhaled during burning of plastics may cause hormonal imbalance and sex behavioral orientation of new born according to a report published in

The facts are clear as daylight that burning plastics of any kind is harmful to health. But why KSPCB came up with such an advertisement?

How can a government agency distort facts and publish an advertisement like this? Now I have a genuine doubt that KSPCB is for controlling pollution or spreading pollution. Or do they have any vested interest to promote. Western world has progressed a lot in banning lot of poisonous substances like DDT, asbestos etc and here we have a government agency promoting something which cause harm to human health.
Don’t you think the officials of the agency have the responsibility to double-check the facts before bringing out such an advertisement? At least now they should correct their mistake.

NOBEL PRIZE FOR CHEMISTRY 2007 GOES TO Kerala State Pollution Control Board

They discovered and popularized a new theory, which will reduce Kerala population by at least half very fast. Don’t they deserve a Nobel Prize?
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Anonymous Anonymous said...

What the *(^%^$$^^*(^.. ?? Total crack pots!!!!!

June 09, 2006 5:17 AM  
Blogger കേരളഫാർമർ/keralafarmer said...

By promoting pollution in Kerala the KSPCB will get an income from these pastic sellers and Super speciality hospitals who are treating for the adverse effects.

June 09, 2006 6:32 AM  
Anonymous Anonymous said...

One can never say what is happening in Kerala. There is no guarantee that KSPCB has come to know about this. The ad. could be simply spurious. If this matter is brought to their notice, their real position couldbe verified.

If this IS with their knowledge, that is too bad. I may have to agree with Kerala Farmer. Of late, stories of kickbacks are coming up in plenty.


June 09, 2006 6:43 AM  
Blogger silverine said...

Hey they forgot something..!!!!!

"This ad is sponsored by the Plastic Manufacturers Association."

June 09, 2006 7:14 AM  
Blogger Brijesh said...

Anon-When I read this first time I also felt the same way.

Kerala Farmer-Thanks for forwarding the link about thanal to me. Maybe you are right, KSPCB may be getting money from plastic sellers. WHo knows? ANything can happen in Kerala.

kmn-Yes, I also share your view. We must contact KSPCB to verify if they know about this ad. If they know then it is part of a big conspiracy to dump plastic in Kerala.

Silverine- LOL; You have a great sense of humor for sure;

still i am just thinking about the raw guts of the people who put this ad in the name of KSPCB. Do they think people of Kerala are such fools to believe this stuff. May be there may be some fools. If this is infact put with the knowledge of KSPCB, I am pretty sure lot of money may have changed hands

June 09, 2006 7:26 AM  
Blogger silverine said...

Brijesh, I think there is a mistake in the translation. I just read the ad completely. The last line should read "Don't forget to take a bag (sanji) when you go to the shop" Sanji is the mallu word for a cloth bag.

June 09, 2006 9:30 AM  
Blogger silverine said...

p.s the KPSCP can be hauled to court over this, but there is no proof that this ad belongs to them. It has been made very cleverly. If it was a govt. ad wouldn't it printed at the govt. press in Kerala? Besides they can always say that it was not printed by them. If KPSCB doesn't take any action when this ad/poster is pointed out to them, then what you have observed is correct. A lot of money must have changed hands.

This is a dangerous trend indeed. Next they will put up posters "Cutting down forests is good for the environment"

June 09, 2006 9:37 AM  
Blogger കേരളഫാർമർ/keralafarmer said...

Yes surely, "Cutting down forests is good for the environment"
after that "kanjchaavu & chaarayam vaattu are better to health to avoid suicide attempts of farmers". Because everybody is weaping for farmers.
We can expect these words from KSPCB by giving few Lakhs.

June 09, 2006 12:34 PM  
Blogger Kuttan said...

Bunch of loonies running pollution control board. What next Forest department telling deforestation is good for the nature ???

June 09, 2006 3:01 PM  
Blogger Brijesh said...

silverine-May be after getting cancer buring all plastics in their backyard KSPCB is asking them to use a sanji - LOL;

Yes KSPCB can be taken to court for this. If this adv came without the knowledge of KSPCB, then court can take action against the office bearers of Kerala Secretariat Staff Co-operative Society for putting the name of KSPCB without their consent. I am pretty sure that a powerful lobby will be there behind all this.

"Cutting down trees will increase rainfall"- May be the new advertisement of KSPCB. If some one from forest mafia can sponser such an advertisement we may see that soon.

Kerala Farmer-"Eating pottassium cynide is good for farmer's health" If you see such an advertisement also dont get shocked

June 09, 2006 3:02 PM  
Blogger Brijesh said...

Kuttan-if things go at this rate we may see such an advertisement soon

June 09, 2006 3:08 PM  
Blogger silverine said...

@Brijesh: LOL on the prospective ads from KSPCB :))

June 09, 2006 3:52 PM  
Blogger Brijesh said...

silverine-we can help KSPCB with future advertisement by giving great suggestions. LOL

June 09, 2006 9:42 PM  
Blogger കേരളഫാർമർ/keralafarmer said...

If anybody can read Malayalam please go to the blog Thanal and you can put comments in Malyalam using Varamozhi editor which is a free software. India is a country where few MPs getting money to ask questions in Loksabha. At that place any thing can be done against public. For eg. the price of Petrol in Pakisthan is Rs. 17/- and in Malaysia Rs. 18/- and in India Rs. 52/-. One day Harthal will help to reduce the use of petrol, then it is better in india continue harthal for 365 days.

June 10, 2006 1:45 AM  
Blogger Mind Curry said...

i dont think the guy who created the ad had any idea about either pollution or control. this is the case with most of the departments in our government and administrations. the skill sets or education levels are never matched.

when we have uneducated leaders to rule us and run the state, what more can we expect?

i have heard numerous stories about how because of the lack of understanding or knowledge, governments and departments have run into trouble. one glaring one is the fact about a purchase order released from one of the esteemed government bodies. the director instructed that an order for Rs. 2,60,00,000 (2.6 crores) be released to an american supplier. the order was actually created by some peon in the department. and the order released was for USD. 2,60,00,000! this apparently is just one incident out of the thousands that occur in india.

no wonder why we are poor as a nation then. on one side the politicians are looting the tax-payers money, and on the other the government "servants" are gambling with it!

about the kerala state PCB, i have had personal experience with them. i can only say all the pollution has affected their brains.

June 10, 2006 8:01 AM  
Blogger Brijesh said...

Kerala Farmer- I think you are wrong in petrol prices. In Pakistan the price of petrol is Rs 43. Yes US and Malaysia are the only countries which have petrol prices lower than India. India is much better than other countries in petrol prices
Turkey-Rs 63
Holland-Rs 72
England-Rs 80
Scotland- Rs 79
Germany- Rs 81
Even in US we pay about Rs 30 for 1 litre of petrol. In that 56% are tax. So it is an unoversal phenomina of having tax on petrol. It is unfair to blame the government for that. If my understanding is correct, the government buys crude oil and convert it to petrol. for that it needs money. then it needs money to transport it. If the price in the international market goes down definetly GoI will reduce the price.

MC-I think the guy who created this advertisement may not have even seen Kerala State PCB. It should have been down by some outside agency and KSPCB may have just gave their consent to it. If you have a degree in history you can work as an accountant in Kerala government jobs. It requires only a degree and not a commerce degree.

LOL on the story. I am sure the cheque might have bounced. Has Kerala treasury even seen such a big amount. Kerala govennment may have to just pay the bouncing charges for the cheque. Good the peon wrote such a big amount.

For pollution to affect brains they need to have one, right?

June 10, 2006 9:49 AM  
Blogger Mind Curry said...

no, i was talking about a indian govt organisation. and the cheque passed. and the company refused to refund. and india became poorer. end of story.

June 10, 2006 12:28 PM  
Blogger Brijesh said...

MC-That was bad. You cant take legal action against that company?

June 11, 2006 4:24 AM  
Blogger verbaltorture said...

*exudes serenity*

I'm not surprised by anything that happens in Kerala. We have lobbies for everythg imaginable (and unimaginable)- manal lobby, abkari lobby, pollution-control lobby, vaidyuthi lobby, karshaka lobby, anti-karshaka lobby ....the list goes on.

For the state that claims to be the national leader in literacy - and led by a school-dropout CM, all I can say is 'kashtam'. Money can make people come up with total crap on bookg being used by the next generation.

Pathetic ! Absolutely disgusting.

*Shakes head and wonders what will show up on notebook covers by the time moi has a school-going child*

June 11, 2006 4:31 AM  
Blogger Brijesh said...

verbal torture-Yes, the lobbies are so powerful in Kerala that they can do anything they want. No government can touch them.

June 12, 2006 7:59 PM  
Anonymous chandni said...


what the fuck?

June 13, 2006 8:04 PM  
Blogger Brijesh said...

chandni-This was my first reaction when I saw this advertisement.

June 13, 2006 8:26 PM  
Blogger Mahesh.R said...

Hmmm. I see it some pretty harsh comments on this AD. No doubt the ad is ill researched. But it is true that if you burn plastic with excess supply of oxygen , it will reduce to carbon-di-oxide and water. But with 80% nitrogen in air, this process is hampered and incomplete combustion occurs which results in production of harmful gases.
I think this is right. I am not a chemistry student, so if anyone knows for sure that what I have said is wrong, please coorect me.

June 15, 2006 9:10 AM  
Blogger Sridhar R said...

Dear Brijesh,

Scientifically, it may be true that burining plastics at anything between 850 and 1150 C may destroy dioxins and furans but in an Incinerator, as
per specifications, Plastics have to be burnt in a double chamber
incinerators, with the higher temperature between 850 and 1150 C and then
Dioxins/Furans will dissintegrate. But the chamber has to retain the
material for atleast one full second for the disintegration. We found
that in such a case an incinerators high temp chamber has to very long
with the air blow out speed kept low. This will affect the working, so
the chamber length is compromised and disintegration does not happen.
Again, I have read a study ( quote Paul Connett ) which says that after
the disinetgration and out of the stack, when temperatures fall, dioxins
re-form and that too at an increased rate of 100%. Now this has not been

But the essential questions is why
burn resources that can recycled and reused ? - to create a dangerous
unhealthy surroundings

And why produce materials that need to be disposed off - can we have a
better materials production and management philosophy.

That is what we are trying at the Zero Waste Kovalam project - details
available in few reports at

warm regards


June 17, 2006 5:47 AM  
Anonymous Anonymous said...

Where did you find it? Interesting read Rjs hotels Serwis saab

March 05, 2007 9:28 PM  
Anonymous Namaskar said...

Reusing waste plastics

Commercial utilisation of waste plastics give great scope for people engaged in waste collection to earn more income, saves more fossil fuel, keeps our neighbourhoods clean and saves landfill space.

June 14, 2007 12:01 PM  
Anonymous Anonymous said...

i feel shame on kspcb who declared this with no scientific study . atleast they can ask expert for advice before printing this. this is kind of misleading people inhale into toxic air.

July 18, 2011 1:42 PM  
Anonymous Anonymous said...

Change the name KSPCB toKSPB

August 18, 2011 1:42 PM  
Anonymous Anonymous said...

sreeja said........

plastic should not be is injurious to human we can do a best idea for destroy plastic ,these are used in taring it will helps to make more strength for taring and peoples can travel more easily in our make more importance for this.

November 19, 2011 6:46 AM  

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